Holy f*****g s**t !!! Pardon my french, but I just read a statistic,
in an article online, that pretty much blew my mind. I mean at first I
thought something was wrong with my eyesight and that I had perhaps
misread the statistic. After a second and then a third much slower
reading I realized that I had not made a mistake.
But
I still did not believe my eyes. So I did some cross referencing and
fact checking. And as it turns out the thing in question is actually
true
.
Now to back up and present some
setup. In the music industry it is uncommon but not unheard of for an
artist to sell a million records. When this happens they say the artist
has "gone platinum" . A great many musicians, given a few years have
gone double or even triple platinum. A select few have even sold as many
as a hundred million records during a lifetime of outstanding
achievement, constantly touring and recording.
At
an average cost to the consumer of $10 per album, after selling 100
million albums a recording artist can be said to have made a billion
dollars selling records. Accomplishing this generally requires an entire
generation, decades of work.
One might
say, but what about movies, they often make hundreds of millions of
dollars in a short period of time don't they? Well like musicians, the
good ones do, but again it often takes a long time to rack up a billion
dollars in movie sales. Many movies never make this much money. There
are of course a couple of notable exceptions. Avatar made a billion
dollars in 17 days. Avengers did it in 19.
What
about video games? I am sure you are thinking, yeah right that crap my
kid/brother/boyfriend plays can't make that much money can it? Believe
it or not, it's not that uncommon for a popular game to sell say two or
three million copies when it first releases and ten million copies
total during its "lifetime". At say fifty bucks a pop that's like 500
million dollars. But still that might take as much as five or ten years
to happen.
The newest offering from
Rockstar Games is Grand Theft Auto V. In it's first three days it made
one billion dollars in sales. No, that is not a misprint or a typo.
Billion with a b. That means roughly twenty million copies sold within
72 hours of its release.
There are twenty million people in
Australia. Now imagine every single man woman and child going out to the
store and picking up a copy of the same game within three days of one
another.
There are a little over 6 billion people on the planet.
That means that one third of one percent or around one in every three
hundred people on planet Earth bought a copy of GTA V within 72 hours of
its release.
By the time the holiday
season is over in a few months, it will surely have made even more
money. The game reportedly is going to have online play and the option
for tons of micro-transactions to let one use real money to buy
everything from cosmetic gear to weapons, cars and other accessories.
A
few online first person shooters already make hundreds of millions of
dollars a year this way. As long as they are reasonable about pricing
and are not obviously being too greedy, there is no reason to believe
GTA V will not do the same.
Music and
movies used to be where it was at as far as entertainment. But it seems
neither one can really hold a candle to video games anymore.
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